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Research papers

Territorial marketing or marketing tailored to the needs of local government

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988
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Citation

Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/territorial-marketing-or-marketing-tailored-to-the-needs-of-local-government


Research papers

Territorial marketing or marketing tailored to the needs of local government (French)

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988
×

Citation

Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/territorial-marketing-or-marketing-tailored-to-the-needs-of-local-government-french-